The Stream Blog — mission-driven brand

Over a year ago, I read Unreasonable Hospitality by Will Guidara — a New York Times Bestseller that, for me, was nothing short of life-changing. Shortly after finishing it, I drafted a blog post outlining my top five takeaways… and then, like many drafts, it sat unpublished. Fast forward to March 2025: after a weighty career transition to International Justice Mission (IJM), a season of deep self-reflection, and countless personal and professional breakthroughs, I found myself on the other side of something I would never have imagined — the opportunity to interview Will Guidara himself. He graciously joined one of our recent IJM Strategic Partnerships team meetings for an unforgettable 30-minute conversation. A huge moment for our team.  What followed wasn’t...

Does building a mission-driven brand sometimes feel elusive? Is it hard to determine what aspects of brand building you prioritize for maximum impact? Have you struggled to integrate your mission into all aspects of your marketing? If these are your challenges, our newest ebook (resource), The Brand Blueprint: A 6-Step Framework for Building a Mission-Driven Brand, could be a good guide for you. Building a mission-driven brand is a lot like building a house. Download this free guide for a framework that ensures your efforts incorporate the vital components needed for creating a brand with lasting impact. If you’re looking for more ideas on building inspiring brands, then check out this post, The Living Brand Story in the Customer's Mind....