The Stream Blog — Leadership

Cultivating Company Culture

A company’s culture isn’t written in the handbook; it’s lived in the hallways.It’s not just about perks, workspaces, team lunches, or parties. It’s about the stories your team tells, the values you embody, and the ripples you create throughout your industry and spheres of influence.Culture is the operating system of your organization. And like the famous Peter Drucker quote says, “Culture eats strategy for breakfast.”If it’s healthy… it fuels innovation nurtures talent fosters loyalty …and builds top-down and bottom-up trust But remember, culture isn’t imposed; it’s cultivated.Just like a farmer tends to his crops, nurturing a company’s culture requires constant care and attention.You can’t just plant the seeds and walk away expecting a bountiful harvest. It needs regular watering, the...

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Harmony in Brand and Culture: Dancing to an Authentic Beat

Something I’m learning about company culture… Your brand and your company culture are two sides of the same coin. Brand 👉🏼 how the world perceives you. Culture 👉🏼 how you perceive yourselves. When these two align, magic happens. 🪄 Your team doesn't just 'work'; they become brand ambassadors. Your customers don't just 'buy'; they become part of your tribe. In the dance between brand and culture, the goal isn't to lead or follow; it's to move in harmony, creating a rhythm that's undeniably, unmistakably, authentically 'you'. And that’s where the fun begins!

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The Living Brand Story in the Customer's Mind

Your brand isn't your logo, your tagline, or your product. It's the story that unfolds in the minds of your customers every time they interact with you. Your brand is: The expectations you exceed The promises you keep The memories you create The relationships you help foster The problems you creatively solve These 👆🏼 added together over time, account for your customer’s decision to choose you over someone else time after time. Your brand isn't just your story; it's the story your customers tell themselves about you. When this story is nurtured and given every opportunity to deeply resonate, you will ultimately have much more than a brand; you’ll have a tribe.

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