At what point does a process impede productivity?Before we get to that answer… I should probably start by admitting that I don’t always get this right. In fact, part of the reason I struggle with consistency in writing, posting on LinkedIn, sticking with a hobby, etc. is because I haven’t built a process that truly works for me. My intentions and ideas are there, but without the right structure to support them, the follow-through falters. That’s the thing about process: when it’s off, the outcome usually is too. So I don’t come to this conversation as someone standing above it. I come as someone who’s in it, trying to build systems in my own life that support what I actually...
Over a year ago, I read Unreasonable Hospitality by Will Guidara — a New York Times Bestseller that, for me, was nothing short of life-changing. Shortly after finishing it, I drafted a blog post outlining my top five takeaways… and then, like many drafts, it sat unpublished. Fast forward to March 2025: after a weighty career transition to International Justice Mission (IJM), a season of deep self-reflection, and countless personal and professional breakthroughs, I found myself on the other side of something I would never have imagined — the opportunity to interview Will Guidara himself. He graciously joined one of our recent IJM Strategic Partnerships team meetings for an unforgettable 30-minute conversation. A huge moment for our team. What followed wasn’t...
Customer Service 🤝 Marketing In an insightful encounter at a children’s ministry conference in Tennessee, the Sunday Cool, LLC team, spanning Marketing, Client Experience, and Sales, had the privilege of engaging directly with current customers and forging new relationships. This experience served as a vivid reminder of the potent synergy between customer service and marketing strategies in today’s dynamic business landscape. At the heart of effective marketing lies the art of not just reaching out but also deeply understanding each customer. This approach is not about superficial interactions but about fostering genuine connections that resonate on a personal level. Here are the pivotal strategies that can amplify the impact when customer service and marketing strategies are harmoniously aligned:• Actively Listening:...
A company’s culture isn’t written in the handbook; it’s lived in the hallways.It’s not just about perks, workspaces, team lunches, or parties. It’s about the stories your team tells, the values you embody, and the ripples you create throughout your industry and spheres of influence.Culture is the operating system of your organization. And like the famous Peter Drucker quote says, “Culture eats strategy for breakfast.”If it’s healthy… it fuels innovation nurtures talent fosters loyalty …and builds top-down and bottom-up trust But remember, culture isn’t imposed; it’s cultivated.Just like a farmer tends to his crops, nurturing a company’s culture requires constant care and attention.You can’t just plant the seeds and walk away expecting a bountiful harvest. It needs regular watering, the...
Something I’m learning about company culture…
Your brand and your company culture are two sides of the same coin.
Brand 👉🏼 how the world perceives you.
Culture 👉🏼 how you perceive yourselves.
When these two align, magic happens. 🪄
Your team doesn't just 'work'; they become brand ambassadors.
Your customers don't just 'buy'; they become part of your tribe.
In the dance between brand and culture, the goal isn't to lead or follow; it's to move in harmony, creating a rhythm that's undeniably, unmistakably, authentically 'you'.
And that’s where the fun begins!
