Does building a mission-driven brand sometimes feel elusive? Is it hard to determine what aspects of brand building you prioritize for maximum impact? Have you struggled to integrate your mission into all aspects of your marketing? If these are your challenges, our newest ebook (resource), The Brand Blueprint: A 6-Step Framework for Building a Mission-Driven Brand, could be a good guide for you. Building a mission-driven brand is a lot like building a house. Download this free guide for a framework that ensures your efforts incorporate the vital components needed for creating a brand with lasting impact. If you’re looking for more ideas on building inspiring brands, then check out this post, The Living Brand Story in the Customer's Mind....
A company’s culture isn’t written in the handbook; it’s lived in the hallways.It’s not just about perks, workspaces, team lunches, or parties. It’s about the stories your team tells, the values you embody, and the ripples you create throughout your industry and spheres of influence.Culture is the operating system of your organization. And like the famous Peter Drucker quote says, “Culture eats strategy for breakfast.”If it’s healthy… it fuels innovation nurtures talent fosters loyalty …and builds top-down and bottom-up trust But remember, culture isn’t imposed; it’s cultivated.Just like a farmer tends to his crops, nurturing a company’s culture requires constant care and attention.You can’t just plant the seeds and walk away expecting a bountiful harvest. It needs regular watering, the...
Something I’m learning about company culture…
Your brand and your company culture are two sides of the same coin.
Brand 👉🏼 how the world perceives you.
Culture 👉🏼 how you perceive yourselves.
When these two align, magic happens. 🪄
Your team doesn't just 'work'; they become brand ambassadors.
Your customers don't just 'buy'; they become part of your tribe.
In the dance between brand and culture, the goal isn't to lead or follow; it's to move in harmony, creating a rhythm that's undeniably, unmistakably, authentically 'you'.
And that’s where the fun begins!
Your brand isn't your logo, your tagline, or your product.
It's the story that unfolds in the minds of your customers every time they interact with you.
Your brand is:
The expectations you exceed
The promises you keep
The memories you create
The relationships you help foster
The problems you creatively solve
These 👆🏼 added together over time, account for your customer’s decision to choose you over someone else time after time.
Your brand isn't just your story; it's the story your customers tell themselves about you.
When this story is nurtured and given every opportunity to deeply resonate, you will ultimately have much more than a brand; you’ll have a tribe.
What if the story of your business isn't written on your website, email, or social post?
Instead, what if it's inscribed on the hearts of your customers through the experiences they have with you?
Consistency
Empathy
Anticipation
These are the hallmarks of outstanding customer service.
Put these at the forefront of your marketing strategy, and watch as your customers transform into your best marketers.
Because in the end...
It's not about what we sell; it's about what they feel.
