One month ago yesterday, the world lost an incredible man, and Heaven gained a humble yet mighty man of God. I went to college with Joe. He was a dear friend and encourager to everyone he met—a faithful and loyal friend who led by serving. To be honest, Joe was modeling for us something that wouldn't fully set in for many years. He was way ahead of his time in the things that truly matter this side of Heaven. He left an incredible impact on so many, and I'm thankful for his example even after all these years. Joe battled an aggressive brain cancer for seven months alongside his bride, Corrie, and their two daughters. The phrase 'Do What Lasts'...
Does building a mission-driven brand sometimes feel elusive? Is it hard to determine what aspects of brand building you prioritize for maximum impact? Have you struggled to integrate your mission into all aspects of your marketing? If these are your challenges, our newest ebook (resource), The Brand Blueprint: A 6-Step Framework for Building a Mission-Driven Brand, could be a good guide for you. Building a mission-driven brand is a lot like building a house. Download this free guide for a framework that ensures your efforts incorporate the vital components needed for creating a brand with lasting impact. If you’re looking for more ideas on building inspiring brands, then check out this post, The Living Brand Story in the Customer's Mind....
Customer Service 🤝 Marketing In an insightful encounter at a children’s ministry conference in Tennessee, the Sunday Cool, LLC team, spanning Marketing, Client Experience, and Sales, had the privilege of engaging directly with current customers and forging new relationships. This experience served as a vivid reminder of the potent synergy between customer service and marketing strategies in today’s dynamic business landscape. At the heart of effective marketing lies the art of not just reaching out but also deeply understanding each customer. This approach is not about superficial interactions but about fostering genuine connections that resonate on a personal level. Here are the pivotal strategies that can amplify the impact when customer service and marketing strategies are harmoniously aligned:• Actively Listening:...
A company’s culture isn’t written in the handbook; it’s lived in the hallways.It’s not just about perks, workspaces, team lunches, or parties. It’s about the stories your team tells, the values you embody, and the ripples you create throughout your industry and spheres of influence.Culture is the operating system of your organization. And like the famous Peter Drucker quote says, “Culture eats strategy for breakfast.”If it’s healthy… it fuels innovation nurtures talent fosters loyalty …and builds top-down and bottom-up trust But remember, culture isn’t imposed; it’s cultivated.Just like a farmer tends to his crops, nurturing a company’s culture requires constant care and attention.You can’t just plant the seeds and walk away expecting a bountiful harvest. It needs regular watering, the...
I’m convinced the key to winning the race in marketing is understanding that it's a marathon, not a sprint. Less Bolt. More Gump. Our 'why' is the fuel that keeps us going, while our 'how' and 'what' should be the rhythm to our steps. 3 things to remember as we run: 1. Pace ourselves. 2. Keep our purpose in sight. 3. Ensure that every action we take brings value to our customers. At times we’ll need to to hurry, but with proper planning, we’ll rarely rush. Trust takes time. Loyalty is earned as trust is built through intention, endurance, and strategy. The goal is raving fans for the long haul, not quick one-and-done interactions. In the end, the most fulfilling...
