Six Ways to Serve Before the Sale: How to Build Trust in a Transactional World A few months ago, I stepped into a new role as VP of Sales and Marketing at Sunday Cool. Throughout my career, my focus has been on marketing strategy, growth, and creating systems that set sales and fundraising teams up for success with qualified leads and targeted materials. Until now, I hadn’t spent much time in the day-to-day intricacies of salesmanship. We work primarily with faith-based and church markets, seeing ourselves not just as a vendor but as a ministry resource. Here, “serving” our customers takes on a deeper meaning because our mission is to sell products and services that make a real impact on...
I’m convinced the key to winning the race in marketing is understanding that it's a marathon, not a sprint. Less Bolt. More Gump. Our 'why' is the fuel that keeps us going, while our 'how' and 'what' should be the rhythm to our steps. 3 things to remember as we run: 1. Pace ourselves. 2. Keep our purpose in sight. 3. Ensure that every action we take brings value to our customers. At times we’ll need to to hurry, but with proper planning, we’ll rarely rush. Trust takes time. Loyalty is earned as trust is built through intention, endurance, and strategy. The goal is raving fans for the long haul, not quick one-and-done interactions. In the end, the most fulfilling...
The client experience isn't just about the touchpoints they have with your product or service. It's about the journey they embark on with you.
Every interaction, every engagement, every moment of truth is an opportunity to delight, to surprise, and to exceed expectations.
It's about transforming customers into advocates, transactions into relationships, and services into experiences.
The best client experience is one that's not just satisfying, but remarkable. Because in the end, it's the remarkable experiences that get talked about, shared, and remembered.
A sales funnel isn't just a conveyor belt moving prospects toward a transaction.
It's an opportunity to:
→ Start a conversation
→ Build a relationship
→ Solve a problem
→ Create a community
Each stage is a touchpoint to add value and generate trust.
The aim isn't just to filter out the unqualified leads; it's to inspire the right people to join you on your journey. The best sales funnel isn't a filter; it's a magnet that pulls the right people deeper into your company's story and service.
It's not about filtering the most. It's about connecting the best.
The key to winning the race in marketing is understanding that it's a marathon, not a sprint.
Our 'why' is the fuel that keeps us going, while the 'how' and 'what' are the rhythm to our steps. We need to pace ourselves, to keep our purpose in sight, and to ensure that every action we take brings value to our customers.
Because in the end, the most fulfilling race isn't about crossing the finish line first; it's about making the journey worthwhile for those who chose to run with us.
