The Stream Blog — Sales Funnel

The Magnetic Pull: Rethinking the Sales Funnel as a Relationship Builder

A sales funnel isn't just a conveyor belt moving prospects toward a transaction. It's an opportunity to: → Start a conversation → Build a relationship → Solve a problem → Create a community Each stage is a touchpoint to add value and generate trust. The aim isn't just to filter out the unqualified leads; it's to inspire the right people to join you on your journey. The best sales funnel isn't a filter; it's a magnet that pulls the right people deeper into your company's story and service. It's not about filtering the most. It's about connecting the best.

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