About Us
| My Perspective Shift
Experiencing and witnessing life-altering loss brought us to a place where our perspective shifted. It’s defining moments like these when we remember the fragility of life and how everything can change in the blink of an eye. In the fall of 2017, in the aftermath of Hurricane Irma, Do What Lasts was born out of a desire to live on purpose, fueling redemptive work and seeking the good of others (1 Cor. 10:24).
Our professional careers have lived at the intersection of strategic marketing, nonprofit leadership, and philanthropy. Do What Lasts is a collaboration of our professional experience and personal passion. This is an outworking and offering of what we’ve learned in our personal and professional careers. It's also home to a small shop of hand-crafted goods that generously support organizations we’ve come to deeply respect and who are doing incredibly hard and redemptive work worldwide.
We hope the ideas, conversations, services, and hand-crafted goods offered here inspire you to live a more generous and impactful life. From the bottom of our hearts, thank you for stopping by.
- Danny & Courtney Rohrdanz
| About Danny
Founder & Brand Strategist
Danny serves as the Director of Marketing & Communications, Strategic Partnerships at International Justice Mission (IJM). In this role, he leads marketing and communications strategy for IJM’s highest revenue-generating team, working to inspire and engage major donors in the mission to protect people in poverty from violence.
Before joining IJM, Danny was the VP of Sales & Marketing for Sunday Cool, where he worked with an incredible team to create remarkable apparel-buying experiences for customers. Sunday Cool is known for delivering an unpredictably engaging and delightful journey for its customers at every step of the process.
Prior to Sunday Cool, Danny served as the Digital Program Director at Mission Increase, where he launched Mission Multiply, a digital consultancy arm of the organization. He worked with hundreds of nonprofit organizations, equipping them to clarify their mission and messaging and multiply their donors through digital marketing.
From 2017-2020, Danny was the Free Family Foundation Director and Philanthropy Advisor to clients of the family office, Clearwell Group. In this role, he oversaw the grantee review process, managed grant administration, and cultivated nonprofit and ministry relationships. Additionally, he led the family office's marketing, branding, and strategic communications while managing impact investment deal origination and due diligence.
In 2011, he founded the Tampa-based digital agency Yellow Leaf Marketing, which continues to serve cause-driven businesses, foundations, and ministries. Danny led the agency for over seven years before selling the business to close friends and colleagues.
Most importantly, he and his high school sweetheart, Courtney, have been married for 16 years. They find no greater joy than raising their four daughters together ♥️.
View Danny's full work history
| About Courtney
Project Manager
Courtney spent the first decade of her career managing the digital marketing efforts for a national non-profit organization. She also had the privilege of co-founding Yellow Leaf Marketing, a creative agency for cause-driven organizations in 2011, alongside Danny. In 2015, she became a mom and also went full-time with Yellow Leaf Marketing. Both of which were miracles in their own way. Her role at Yellow Leaf Marketing was specifically focused on managing the people and processes involved in seeing clients' projects from inception to launch. Her gift of organization, administration and her love of the written word have allowed her to effectively serve in unique ways as a freelancer. From managing a marketing project, a corporate event, a client’s content calendar to the Rohrdanz family household, she enjoys being able to create order, meaning and beauty through her work. A few of her favorite things are adventuring outside, preferably on an East Coast beach with her girls, sipping vanilla lattes, and Justin’s dark chocolate peanut butter cups…or let’s be honest really any dark chocolate.
