About Us

| My Perspective Shift

Experiencing and witnessing life-altering loss brought me to a place where my perspective shifted. It’s defining moments like these when we remember the fragility of life and how everything can change in the blink of an eye. In the fall of 2017, in the aftermath of Hurricane Irma, Do What Lasts was born out of my desire to live on purpose, fueling redemptive work and seeking the good of others (1 Cor. 10:24).

My professional career has lived at the intersection of strategic marketing, nonprofit leadership, and philanthropy. Do What Lasts is a collaboration of my professional experience and personal passion. It is my contribution as a branding and strategic marketing consultancy, an outworking of what I’ve learned in my career. It's also home to a small shop of hand-crafted goods that generously support organizations I've come to deeply respect and who are doing incredibly hard but redemptive work worldwide.

I hope the ideas, conversations, services, and hand-crafted goods offered here inspire you to live a more generous and impactful life. Thanks for stopping by. - Danny

| About Danny

Founder & Brand Strategist 

Danny serves as the Director of Marketing for Sunday Cool in sunny Central Florida. He works with the absolute best team in the biz to create remarkable apparel buying experiences for customers. The team at Sunday Cool strives to create an unpredictably engaging and delightful experience for their customers at every step of the buying journey.

Before joining the Sunday Cool team, Danny served as the Digital Program Director at Mission Increase, where he launched Mission Multiplya digital consultancy arm of Mission Increase. Danny worked with hundreds of incredible nonprofit organizations, equipping them to clarify their mission and messaging and multiply their donors using digital marketing.

From 2017-2020, Danny served as the Free Family Foundation Director and Philanthropy Advisor to clients of the family office, Clearwell Group. In this role, Danny oversaw the grantee review process and grant management while cultivating nonprofit and ministry relationships. Additionally, he managed the family office's marketing, branding, and strategic communications while leading impact investment deal origination and due diligence.

In July 2011, he founded the Tampa-based digital agency Yellow Leaf Marketing. To this day, Yellow Leaf works alongside cause-driven businesses, foundations, and ministries to help develop their identity, reach their people and mobilize their champions. Danny led the agency for over seven years before selling the business to close friends and colleagues.

Most importantly, he and his high school sweetheart, Courtney, have been married for over 15 years. They find no greater joy than raising their three daughters together ♥️.

View Danny's full work history


| About Courtney

Project Manager


Courtney spent the first decade of her career managing the digital marketing efforts for a national non-profit organization. She also had the privilege of co-founding Yellow Leaf Marketing, a creative agency for cause-driven organizations in 2011, alongside Danny. In 2015, she became a mom and also went full-time with Yellow Leaf Marketing. Both of which were miracles in their own way. Her role at Yellow Leaf Marketing was specifically focused on managing the people and processes involved in seeing clients' projects from inception to launch. Her gift of organization, administration and her love of the written word have allowed her to effectively serve in unique ways as a freelancer. From managing a marketing project, a corporate event, a client’s content calendar to the Rohrdanz family household, she enjoys being able to create order, meaning and beauty through her work. A few of her favorite things are adventuring outside, preferably on an East Coast beach with her girls, sipping vanilla lattes, and Justin’s dark chocolate peanut butter cups…or let’s be honest really any dark chocolate.