The Living Brand Story in the Customer's Mind

Your brand isn't your logo, your tagline, or your product.
It's the story that unfolds in the minds of your customers every time they interact with you.
Your brand is:
  • The expectations you exceed
  • The promises you keep
  • The memories you create
  • The relationships you help foster
  • The problems you creatively solve
These 👆🏼 added together over time, account for your customer’s decision to choose you over someone else time after time.
Your brand isn't just your story; it's the story your customers tell themselves about you.
When this story is nurtured and given every opportunity to deeply resonate, you will ultimately have much more than a brand; you’ll have a tribe.

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