Your brand isn't your logo, your tagline, or your product.
It's the story that unfolds in the minds of your customers every time they interact with you.
Your brand is:
The expectations you exceed
The promises you keep
The memories you create
The relationships you help foster
The problems you creatively solve
These 👆🏼 added together over time, account for your customer’s decision to choose you over someone else time after time.
Your brand isn't just your story; it's the story your customers tell themselves about you.
When this story is nurtured and given every opportunity to deeply resonate, you will ultimately have much more than a brand; you’ll have a tribe.