The Stream Blog — Company Culture

Your brand isn't your logo, your tagline, or your product. It's the story that unfolds in the minds of your customers every time they interact with you. Your brand is: The expectations you exceed The promises you keep The memories you create The relationships you help foster The problems you creatively solve These 👆🏼 added together over time, account for your customer’s decision to choose you over someone else time after time. Your brand isn't just your story; it's the story your customers tell themselves about you. When this story is nurtured and given every opportunity to deeply resonate, you will ultimately have much more than a brand; you’ll have a tribe.

What if the story of your business isn't written on your website, email, or social post? Instead, what if it's inscribed on the hearts of your customers through the experiences they have with you? Consistency Empathy Anticipation These are the hallmarks of outstanding customer service. Put these at the forefront of your marketing strategy, and watch as your customers transform into your best marketers. Because in the end... It's not about what we sell; it's about what they feel.