The C3 Framework is a simple yet powerful tool designed for nonprofit marketing and fundraising teams working in major donor strategy. Built on three principles — Clarify, Connect, Commit — it provides a relational approach to messaging that prioritizes trust before the ask.
Inside this free PDF download, you’ll find:
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A breakdown of the C3 model and how it applies to major donor relationships
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A visual Venn diagram that shows how clarity, trust, and action intersect
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A personal note from Danny Rohrdanz on why this framework was created
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Practical exercises and discussion prompts to help your team apply the framework in real donor conversations
Use this resource to:
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Align marketing and fundraising teams around messaging that reflects the donor experience
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Evaluate your donor communications through a trust-based lens
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Spark fresh conversations with your team about building lasting, transformational partnerships
Format: PDF Download
Pages: 4
Price: Free
